AGENCY: eROI PROJECT: EMAIL ROLE: VISUAL DESIGN
Taco Bell: Explore
In 2015 Taco Bell launched Explore—a social media-based customer loyalty program. As a visual designer, I collaborated directly with the Taco Bell marketing team to execute many of the assets for the program and it’s accompanying campaigns.
The project went through many iterations, and unfortunately, I am unable to share the majority of the work that was produced. While my primary focus was email, I delivered work that touched every digital channel that Taco Bell operates in. This included their mobile app, social media channels, and the newly minted Ta.co website. You can read more about the project and where it ended up in eROI’s case study.