AGENCY: eROI PROJECT: EMAIL ROLE: VISUAL DESIGN
Stumptown Coffee Roasters
In late 2015, Stumptown re-introduced their coffee subscription service. As lead designer, I was responsible for conceptualizing, pitching, and delivering visual design work that communicated the passion and attention to detail that Stumptown puts into every cup of coffee.
I was excited to collaborate with the Stumptown design team and I was also keen to drink as much Hair Bender and Cold Brew as I could get my hands on—for research purposes.
STRATEGY AND EXPERIENCE PRINCIPLES
VISUAL DESIGN EXAMPLES
The campaign was successful in generating subscription increases (235% increase in subscription purchases during the campaign) and providing a ton of data on customer behavior and preferences. Through this work we also we identified key opportunities for streamlining the UX of the e-commerce section of their website.
You can check out eROI’s case study for a full read out of the campaigns performance.