Stumptown Coffee Roasters
During the 2015 holiday season, Stumptown re-introduced their coffee subscription service. Using email as the primary messaging channel, Stumptown set out to increase coffee subscriptions, highlight the simplicity and value of their service, and make good coffee accessible to everyone. As lead designer, I was responsible for conceptualizing, pitching, and delivering visual design that communicated the passion and attention to detail that Stumptown puts into every cup of coffee.
STRATEGY AND EXPERIENCE PRINCIPLES
VISUAL DESIGN EXAMPLES
The campaign was successful in generating subscription increases (235% increase in subscription purchases during the campaign) and providing a ton of data on customer behavior and preferences. Through this work we also we identified key opportunities for streamlining the UX of the e-commerce section of their website.
You can check out eROI’s case study for a full read out of the campaigns performance.